I normally really don't like fruity vapes. I prefer mints and dark spices (clove, cinnamon, coffee), but I do like sweetness. That being said, fruity vapes usually taste like Skittles to me--and I HATE Skittles! But there wasn't a Skittle anywhere near my taste buds when I tried this. It was delicious. It tasted like you had mashed real strawberries with real watermelon into a yummy concoction with no extra sugar and, surprisingly, no artificial aftertaste. It is extremely refreshing. My son in law just started vaping this week, and you guys set him up with a great mod and this yummy juice. Good job, Customer Service, as usual!